Those who would give up essential Liberty, to purchase a little temporary Safety, deserve neither Liberty nor Safety.
Benjamin Franklin

«— Lousy Limerick #1
—» Apocalypse

Chrysostom on marriage

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Ephesians 5.20–33a (epistle reading 230) is the epistle reading for the sacrament (or mystery) of marriage in the Orthodox lectionary. Here is a quote from St John Chrysostom’s commentary on the passage:

So if you think that the wife is the loser because she is told to fear her husband, remember that the principal duty of love is assigned to the husband, and you will see that it is her gain. “And what if my wife refuses to obey me?” a husband will ask. Never mind! Your obligation is to love her; do your duty! Even when we don’t receive our due from others, we must do our duty. If a spouse doesn’t obey God’s law, you are not excused. A wife should respect her husband even when he shows her no love, and a husband should love his wife even when she shows him no respect. Then they will both be found to lack nothing, since each has fulfilled the commandment given. (John Chrysostom, Homily 20 on Ephesians)

Read the full homily (in an older translation, with an antiquated and awkward style) at the Christian Classics Ethereal Library.

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Filed under: — Basil @ 12:40 pm

«— Brand Failure
—» Chrysostom on marriage

Lousy Limerick #1

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A jester with a very large bauble
once tried to settle a squabble.
He laughed at the king,
and danced with the queen,
and now owns a penthouse in Kabul.

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Filed under: — Basil @ 4:01 pm

«— Fasting’s Backstory
—» Lousy Limerick #1

Brand Failure

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Several years ago, British Petroleum (BP) completely changed their branding. They stopped using a recognizable, if uncreative, shield emblazoned with “BP” which was readily identified as their trademark. They shifted to an unrecognizable poly-shape — what is it? a flower? a starburst? an explosion? (Good association for an oil corporation, that last one.) It seemed less creative, and no one ever identified the new branding scheme with the product: British Petroleum (or, more precisely, BP gas stations). It has been a decade since this branding shift, designed to imply that the company is green. Apparently, the image of BP as green has worked.

The brand still fails, however: Foreign Policy’s image of the multi-foliate jabberwocky becoming covered in oil did not immediately bring to my mind associations of BP until I had laboriously read through the text of the advert.

And this is before we get to the damning text of FP’s article. Green is the new black, apparently.

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Filed under: — Basil @ 8:35 pm